Lowered FB Impact

 
Okay, FB fans, you need to pay attention to the quote below from Time magazine. We sent a more extensive post to our IWC members about Social Media a few days ago. This is all the more reason for the Independent Writers’ Cooperative approach to helping Indie writers SELL BOOKS. Here’s the Time quote from an article by Victor Luckerson:

“Over the past several months, Facebook has been reducing the organic reach of Pages. Even if a person Likes a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to 1% to 2% of followers eventually.

Facebook declined to comment on the percentage of fans that see posts from a typical Facebook Page (the last publicly disclosed figure was 16% in the summer of 2012), but the company admitted in December that posts from Pages are reaching fewer users. Facebook attributes this change to increased competition as more people and companies join its service. The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content.”

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